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Writer's pictureDr. Larry Goodman

How I Wrote a Book from Coaching Experience

Fridays with Goodman: A Transformative Journey through Coaching


When Martin Casado first met Dr. Goodman, he didn’t know he was about to embark on a life-altering journey. What started as a design project turned into a profound coaching experience that led to the creation of Fridays with Goodman—a book that would capture universal principles for success, health, and happiness.

From Creative Chaos to Personal Clarity

Martin, a talented designer and creative professional, was struggling with both personal and business challenges. He describes how, as a "typical artist," he found himself disorganized, dealing with a business that wasn’t as structured as it should be, and a personal life that was falling apart. Dr. Goodman, sensing Martin’s potential and need for change, invited him to experience his unique style of coaching.

At first, Martin didn’t even realize he needed coaching. But through their Friday morning sessions, Martin began to see how deeply he was stuck in his old patterns. These sessions didn’t just address the surface-level problems; they went into the neurological roots of his behaviors, helping Martin uncover the internal forces driving his actions. Dr. Goodman guided him to confront not only his business challenges but also the deeper, emotional blocks that were holding him back.

The Power of Surrender

One of the core messages Martin learned from Dr. Goodman was the importance of letting go of the old to make room for the new. Dr. Goodman frequently reminded him that “the game is rigged in your favor,” but in order to win, you have to surrender your old ways of thinking and being. This wasn’t just about business—it was about life.

As Martin embraced these teachings, his life began to transform. He moved to a new city, met his wife, became a father, and launched a new business. But the journey wasn’t easy. Martin had to let go of old friends, old habits, and old beliefs. Yet, through it all, Dr. Goodman was there, reminding him to stay disciplined and keep moving forward.

A Coaching Journey That Led to a Book

The book Fridays with Goodman was born out of these Friday morning coaching sessions. Martin recalls a moment when, during one of their conversations, he called Dr. Goodman from a bookstore to share an idea: "You know Tuesdays with Morrie? Well, our book is going to be called Fridays with Goodman." And just like that, the idea for the book took shape.

The book encapsulates the universal principles Dr. Goodman has been teaching for years, principles that changed Martin’s life. Each chapter ends with a “Universal Insight,” such as, “You’re always exactly where you’re supposed to be, doing exactly what you’re supposed to be doing,” and “The universe rewards persistence and perseverance.” These insights, along with the personal stories and lessons from Martin’s journey, offer readers a roadmap for transforming their own lives.

More Than Just Coaching—A Holistic Approach

Dr. Goodman’s coaching goes beyond simple goal-setting. It’s about addressing the deeper neurological and emotional issues that drive our decisions. One technique Martin found particularly impactful was Neuro Emotional Technique (NET), which involves identifying and releasing emotional blocks stored in the body. Through this process, Martin was able to uncover and heal emotional traumas from his past, further accelerating his personal growth.

A Life Transformed

Today, Martin is a different person. His business is thriving, his personal life is flourishing, and he’s living with a sense of purpose and clarity he never had before. As Dr. Goodman often says, “You can’t change and hold on to the status quo at the same time.” Martin’s journey is a testament to the power of surrender, discipline, and the willingness to do the work.

For anyone feeling stuck or searching for a way to break free from old patterns, Fridays with Goodman offers both inspiration and practical tools. It’s a reminder that with the right guidance, the courage to surrender, and the discipline to stay the course, you can transform your life in ways you never imagined.

Purchase Fridays with Goodman on Amazon here

For more information on Dr. Goodman’s coaching methods and tools, visit his website and explore the many resources available to start your own transformational journey.

There is also an audio book version click here.


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